LYSAV — Insight

Why LYSAV

Turning opportunity into a platform built to last.

Bringing an opportunity to life takes more than a strong idea. It requires the right offer, operating model, market approach, team and delivery plan — all aligned from the outset.

That is where LYSAV comes in. We work with ministries, organisers, rights holders, venues and international businesses that need practical support beyond the strategy stage. We help shape concepts, design platforms, enter markets, improve operating performance, and support delivery where the work needs experienced hands.

Some mandates are focused on growth. Others are about market entry, management contracts, launch design, or resetting an existing business. The common thread is the same: building something that works in the real world.

“This is not theory-led advisory. It is practical judgement shaped by real delivery in environments where visibility, complexity, and execution all matter.”

Experience Behind World-Leading Brands

Experience built in high-stakes, high-complexity environments.

LYSAV is built on senior leadership roles across large-scale international platforms, complex stakeholder environments, and commercially significant B2B portfolios. The experience below reflects platforms led, grown, and delivered over a 25+ year career.

A leading international travel and tourism business event, bringing together global destinations, travel brands, buyers, ministers and industry partners. The platform combines commercial exchange, high-level content and international stakeholder engagement at significant scale.

End-to-end commercial ownership — revenue strategy, sponsorship sales, exhibitor growth, buyer programme management, government relations, and multi-year brand development at global scale.

A major Middle East travel industry platform connecting destinations, hospitality groups, aviation, technology businesses, buyers and media. Its delivery depends on strong relationships across the regional tourism ecosystem and a clear commercial proposition for an international audience.

Full P&L ownership in a complex Gulf market — navigating government partnerships, regional commercial dynamics, cultural stakeholder management, and year-on-year growth delivery.

A major clean energy and sustainability platform delivered within Abu Dhabi Sustainability Week. It brings together energy businesses, policymakers, investors, government representatives and global industry leaders in a high-visibility, stakeholder-rich environment.

Joint venture management between a Fortune 500 events business and a sovereign-backed energy company. Commercial partnership negotiation, stakeholder alignment at the highest levels of government, and delivery inside a politically sensitive, high-visibility environment.

An international platform for ocean science and marine technology, with audiences across defence, offshore energy, subsea engineering and environmental science. The commercial model needs to serve technically complex sectors with different stakeholder needs and buying cycles.

Commercial strategy across a technically complex, multi-sector audience — balancing defence, energy, science, and environmental stakeholders with very different buying cycles.

A leading UK renewables and low-carbon energy platform, bringing together developers, project owners, regulators, investors and policy stakeholders.

Commercial turnaround and repositioning — transforming an underperforming event into a profitable, growing platform through rebuilt sales operations, strategic repositioning, and stakeholder re-engagement.

A leading global platform for the meetings, incentives and business events industry, connecting destinations, venues, corporate buyers, convention bureaux and global hospitality brands.

Strategic portfolio oversight across a mature, highly competitive global market — maintaining commercial performance while evolving the proposition against digital disruption and shifting buyer behaviour.

What We Do

Commercial and operational support for building what comes next.

We work across the full lifecycle — from early concept through to live delivery and long-term growth.

Market Entry & Expansion

Support for organisations entering new markets, particularly across the Middle East and other growth regions. Market approach, partnership strategy, local setup, team design, launch planning, and first-phase execution.

Product & Platform Development

Shaping new event products, commercial platforms, and launch concepts. From early thinking through to proposition design, operating model, delivery structure, and year-one execution support.

Management Contracts & Operating Partnerships

For ministries, venues, rights holders, and organisers looking to structure and deliver platforms through management contracts, specialist operators, or outsourced leadership models.

Business Design & Performance Improvement

For organisers and operating businesses looking to improve strategy, team structure, internal process, commercial focus, and the overall way the business is run.

Launch & Scale Support

For smaller organisers, new ventures, and growth-stage platforms that have a strong idea but need experienced leadership to launch properly, reduce risk, and create the foundations for scale.

Track Record

Selected examples of operating leadership.

Selected examples from 25+ years of international operating leadership.

Supported Market Entry in Saudi Arabia

Led the market-entry process for an international business, from business case and entity setup through to team build, stakeholder engagement and launch planning.

Led Commercial and Operational Turnaround

Led turnaround work in the Middle East through restructuring, cost-base reset, contract renegotiation and operating-model change.

Grew a Global Commercial Portfolio

Drove significant growth across an international portfolio spanning multiple sectors and markets while improving customer retention and commercial performance.

Repositioned an Underperforming Product

Supported the turnaround of an underperforming commercial product through repositioning, renewed sales focus and end-to-end redesign.

Structured Strategic Partnerships

Supported partnership and joint venture arrangements in stakeholder-heavy environments where local credibility and execution were critical.

Built and Repositioned Products for Growth

Supported product repositioning, proposition development, and commercial redesign to improve performance and create stronger growth foundations.

Who We Work With

Best suited to organisations with something important to build.

LYSAV works with ministries, organisers, rights holders, venues, portfolio businesses and international companies looking to build, launch, improve or scale platforms and operations.

We are particularly well suited to situations where:

✓ A ministry, venue or owner wants support designing and launching a new platform

✓ A business wants to enter a market with a clear, practical plan

✓ An event or product concept needs shaping before it goes live

✓ An existing business needs stronger structure, process, and commercial focus

✓ A promising concept needs experienced support to become a scalable business

How We Work

Senior-led, practical, and flexible by design.

Every engagement is led at senior level. LYSAV combines hands-on leadership with access to a trusted network of specialist expertise, brought in where needed to match the challenge.

That may include support in commercial strategy, transformation, delivery, partnerships, or project-specific execution.

This model keeps the work senior, focused, and close to the client challenge — without the overhead or distance of a traditional consulting structure.

What stays consistent

Senior leadership on every mandate. Practical commercial judgement. A focus on building things that work in the real world — not producing documents about them.

Founder

Leadership with operating depth.

Vasyl Zhygalo

Founder & Managing Director

An international business leader with more than 25 years of experience building businesses, leading commercial operations, and delivering growth across global markets.

His background includes senior leadership across international portfolios, major B2B brands, market entry into Saudi Arabia, operational turnaround, product development, and complex stakeholder environments across the UK, Middle East, Europe, and emerging markets.

He founded LYSAV to bring that operating experience to organisations that need practical support, commercial judgement, and experienced leadership to build something properly.

Built for the work that happens after the idea.